Limerick declares “We’re Breastfeeding Friendly”

Limerick has today become Ireland’s ‘breastfeeding-friendly’ capital thanks to the launch of the first campaign of its kind in Ireland. I was delighed to join a discussion panel at the launch sharing breastfeeding experiences and why support is so important at every turn for breastfeeding mothers.

Limerick City and County Council, supported by Healthy Ireland, launched We’re Breastfeeding Friendly – a campaign that aims to help improve the health and wellbeing of breastfeeding mothers, babies and their families by encouraging businesses, organisations and communities to become ‘Breastfeeding Friendly’.

 In seeking to meet those aims, the campaign will:

  • Support business, community and public service settings to welcome breastfeeding mothers and families
  • Support breastfeeding mothers and families to be active in the community
  • Support parents during the key life transition of becoming a parent
  • Support a strong culture of connectedness – between agencies, communities and mother, family, baby, and community.

By signing up to We’re Breastfeeding Friendly, private, community and statutory organisations across Limerick can show they welcome and support breastfeeding by some easy and zero-cost actions.

Any business, community group or organisation that has premises open to the general public is eligible to join. Hotels, community centres, sports and recreation facilities, restaurants, libraries or health centres can all fall under the breastfeeding friendly banner.

Follow the campaign online with the hashtags #breastfeedingfriendlylimerick and #LKWorkingTogether. For FREE information packs for We’re Breastfeeding Friendly, email or find it on