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About

Conor O'Brien has spent 15 years in the design and print industry, with the last six and a half years working as Munster Rugby's in-house graphic designer. This role gave him opportunity to work on exciting and challenging projects, some of which are featured below. Passionate about design, he strives to create engaging, creative work that will connect with audiences and is a natural problem solver who relishes a challenge.

The Work

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Programme Cover Art

illustration/Cover Art

Project details: Cover art for programmes. Image manipulation, digital art, photoshop, illustration, typography, print design

"For seven seasons I was responsible for the design and layout of all Munster Rugby match day programmes. One of the challenges I set myself each year was to create something new and engaging for fans.

"At the start of every season, I developed concepts that determined the look and feel of each series of programmes, which started with the Programme Cover Art, with two different styles running concurrently for the two competitions Munster competes in.

"This would also carry through into the print, digital and outdoor advertising, website, social media graphics, match day big screen graphics, and any other assets to market the game.

"I also had the opportunity to design the programmes for special one-off events such as Munster v Maori All Blacks and Barbarians v Ireland at Thomond Park Stadium."

- Conor O'Brien

Red Wave

Munster Rugby EPCR Semi Final
Campaign

Project details: Online and print campaign. Creative direction, image manipulation, digital art, photoshop, illustration, digital advertising

"This was a campaign to urge supporters to get behind the Munster Rugby team in their semi-final of the European Cup in 2016 in the Avivia Stadium. The Red Wave was a metaphor for Munster fans flooding the Aviva for the match day, ‘the sea of red’.

"Mostly used across digital platforms, this piece also featured in press adverts and corporate event branding."

- Conor O'Brien

Munster Rugby
Supporters Club
New Logo Launch Video

illustration/Kinetic Type

Project details: Kinetic Type Video. Illustration, animation, typography, sound editing, digital advertising

"This kinetic type video was created primarily as an exclusive first reveal of the new branding of the Munster Rugby Supporters Club to its loyal members via their ‘Red Letter’ subscriber e-zine. The story behind the rebrand is voiced by actual MRSC members."

- Conor O'Brien


Munster | High Performance Centre

Interior Signage & Banding

Project details: Interior signage and branding. Creative direction, graphic art, interior decoration, concept design, illustration, project manaegment, budget control, signage design, signage application

"One of the biggest projects during my time at Munster Rugby was the High Performance Centre. The challenge was to convert the vast concrete space into a home for the team incorporating the brand and celebrating the great tradition of Munster Rugby and its stature.

"As guests enter the reception area, they are greeted by a 3D crest (laser cut acrylic) on red plinth with the Munster motto emblazoned on the red wall behind and giant banners featuring senior players leading up the stairwell.

"Other work included floating abstract wall art in the gym, atrium, theatre and meeting rooms, as well as sponsor and way finding signage."

- Conor O'Brien


Created by Andrew Phayer - Digital Content Producer, Munster rugby.


Created by PD Signs.

The artwork also featured in this Sky Sports preview.

Sky Sports Preview

Play Your Part

Munster Rugby
Supporters Club
Renewals Ad Campaign

Project details: Print and Online Campaign. Creative direction, photography, image manipulation, print design, digital design, creative direction.

"This was a campaign to promote Munster Rugby Season Tickets and Supporters Club Membership.

"The idea behind it was that a supporter’s seat in the stadium is as important to the players as their seats in the dressing room.

"I setup the photo with the players in the dressing room at Thomond Park, took the shot, and edited out the bench under the seat so that it would look like a seat in the stadium.

"The campaign was across all platforms and the image was used online, in print advertising, on billboards, ATMs and more.

- Conor O'Brien

Munster Rugby London Patrons Dinner

Event Branding

"This is a corporate fundraising event that takes place in London each year. It is targeted towards current members and potential members of the Munster Rugby Patrons Programme.

"The project starts with the initial event branding design, which is carried through from a digital Save the Date to printed invite, brochures, big screen graphics, event backdrop and more."

- Conor O'Brien

10 Year Tickets Brochure

Brochure Design

"This brochure was designed to promote the Munster Rugby 10 Year Ticket Programme, renewals and new seats. As these tickets are a high value item (€3,000-€5,000 approx. per ticket) the brochure had to represent the prestige and exclusivity of the membership.

"The cover was printed a solid red with soft touch lamination and red foil branding, and was delivered in a matching red envelope with red foil logo also."

- Conor O'Brien

Visit Website

8Axel8

Large Scale Tribute

"This was a special project delivered under difficult circumstances. Munster Rugby’s Head Coach Anthony Foley passed away. This project was delivered the day after his funeral less than one week later on October 22nd 2016.

"This was a special commemoration for the Number 8 jersey he had worn throughout his prestigious playing career with Munster Rugby and Ireland, and ‘Axel’ was his nickname.

"The project was spread over 7,500 seats in the West Stand at Thomond Park Stadium. I created a grid based on the seat layout and mapped out the graphic using this as a guide. With the help of 40 volunteers, we distributed an A2 sheet to each seat in a corresponding red or white colour with accompanying instructions for the sheets to be held up during a minute’s silence in advance of kick-off.

"Thank you to all who participated and made this a fitting tribute to a true Munster legend. It was an honour to be able to deliver a project that meant so much to so many people."

- Conor O'Brien


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Invade Marseille

Munster Rugby ERC Semi Final
Campaign

Project details: Online and print campaign. Creative direction, image manipulation, digital art, photoshop, illustration, digital advertising, print advertising

"This was a campaign to urge supporters to get behind the Munster Rugby team in their semi-final of the European Cup in 2014 in Marseille. The image depicts a fleet of Munster ships sailing on Marseille in the south of France. This was to inspire the fans to get behind munster as they competed for European glory.

"Used across digital platforms including a homepage takeover of the Irish Examiner website, press adverts and a full page wrap of the Irish Independent."

- Conor O'Brien

Munster Experience Museum

At Thomond Park Stadium

Project details: Museum exhibit deisign. Image manipulation, digital art, photoshop, illustration, print design, photography, signage design

"In October 2014 I had the task of designing the new Munster Rugby Museum.I had to design the exhibits from scatch even down to sourcing artefacts.

- Conor O'Brien

East Terrace

At Irish Independent Park

Project details: Large Scale Wall Art. Illustration, Drawing, painting, Stenciling

"As part of the redevelopment of Irish Independent Park (formerly Musgrave Park) the East Terrace featured a new roof shelter. This was sponsored by the Supporters Club and I was given the task of branding the terrace to reflect this contribution.

"I started with a digital mockup of the design and then created digital template pdfs of each design element. Using a standard office projector over several cold January nights, I projected the images on the wall which were outlined with chalk. Once all the outlines were traced they had to be painted in. I then used heat transfer vinyl of the MRSC and Munster logos to finish it off."

- Conor O'Brien

More on Behance

Get In Touch

We are always on the look out for exciting projects and love a good challenge.

Drop a line and let's create.

Email: info[at]conorobrien.ie

Tel: +353 86 322 16 35